The League has recruited all of its sponsors, starting with Banco Santander, and has reached an agreement with Universal Music, one of the leading record companies in Spain.
The solidarity macro-concert will air next Saturday, March 28 at 6:00 p.m. for fans worldwide through Movistar La Liga and La Liga Sports TV. A total of 20 national and international artists of the stature of Alejandro Sanz, David Bisbal, Aitana, Sebastián Yatra or Antonio Orozco they have already confirmed their virtual presence.
In addition, 20 soccer players from La Liga Santander teams will take part in the event from their homes.
«From La Liga we wanted to support all those people who will face their third weekend of quarantine and, at the same time, raise funds to acquire medical supplies. We are very happy with the great response we have received from all fronts. Footballers, clubs, artists and sponsors have all joined us in this initiative. And I am convinced that together we are going to create something, “said Oscar Mayo, director of Business and International Development of LaLiga, in the festival statement.
All the proceeds will be used to buy medical supplies to fight the coronavirus pandemic. The money will be channeled following the government’s health priorities, in coordination with the Higher Sports Council (CSD).