Liga Santander: Barcelona has hired a company that defames third parties to improve the image of Bartomeu | sports


FC Barcelona has contracted the services of I3 Ventures, a consulting company in social networks and digital marketing with an international presence, which is dedicated to whiten the image of the club and the president, Josep Maria Bartomeu, but also to erode the public profile of players of the entity itself, such as Leo Messi or Gerard Piqué, of entrepreneurs such as Jaume Roures, general director of Mediapro – one of the accounts is dedicated almost exclusively to discredit the figure of the producer -, or Víctor Font, who ran for Presidency of the club a few months ago. This was reported by the program team What are you doing?, from the Ser Catalunya chain.

Ser Catalunya explained at noon on Monday that he has had access to two of the reports prepared by this company: the first is about monitoring the impact of some of the accounts, six specifically (Més que un club, Alter Sports, Sport Leaks , Justice and dialogue in sports and Jaume, a horror film, all of them from Facebook although there are dozens on Facebook and Twitter), through which messages are issued to improve public opinion about Barcelona and its board of directors. They do it with publications in positive tone, but also with negative messages about others who are defamed and attacked to improve the image of the entity.

The second report is a specific action plan against the future candidate for the Barça presidency Víctor Font, with whom he has joined former players Xavi Hernández and Carles Puyol.

The objective is none other than to defame third parties with the mission of sweetening one’s own image. It happened even with idols for the Barca fans like Messi, who was attacked when he had not signed the last renewal of his contract. Some messages pointed out that he did not do it because Jaume Roures had bought it. Roures, through the Mediapro Group, will invest tens of millions in the construction of a theme park dedicated to Messi in China that supposedly should open its doors this year.

Barcelona has invested almost one million euros in this company, through different contracts assigned to different departments of the club. In fact, notes the Being, there are six different invoices of amounts less than 200,000 euros, which would prevent these contracts from being audited by the Board of Directors itself.

Some members of the board knew that they worked with this company to monitor the image of Barcelona in social networks and to improve the image of the entity and President Josep Maria Bartomeu, but not that the agreement also included a service to issue critical messages about characters from the culé environment.

Barcelona has admitted to the Being that they actually work with I3 Ventures, but the club says it is not responsible for the content of the publications, since they ensure that the assignment is limited to the issuance of positive messages.

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